What the Service Includes
This page explains how Everyday Property Management prices a rental and keeps that price honest once the home is on the market, for owners in Seminole County, Volusia County, and the Orlando area. It is one part of our Property Marketing & Advertising service. If you want the reasoning behind a rent number, meaning how comparable homes, features, and the cost of a vacant month set it, our Q&A on how rental price is determined walks through it. This page covers what we actually do and what you receive:
- A written rental analysis. A recommended asking rent, a range around it, and the days on market we expect at that number, with the comparable homes it is based on listed so you can check our work.
- Pricing advice on your policies. How allowing pets, including lawn care, or offering a longer lease would change the rent and the size of the applicant pool.
- Weekly performance reports. Inquiries, showings, applications, and what prospects said after touring, sent to you every week the home is listed.
- A clear recommendation when the numbers are thin. Hold, adjust the listing, or adjust the price, with the reason, and nothing changes without your approval.
- A fresh look at renewal. Before a lease comes up for renewal, we check the rent against the current market so the renewal offer is based on today’s comps, not the ones from two years ago.
How We Price Your Rental, Step by Step
- We learn the home. Bedrooms, bathrooms, square footage, the age of the roof and A/C, the yard, garage, pool, and community amenities, plus the date the home will be ready. Where we can, we walk it, because condition moves rent as much as the floor plan does.
- We pull the comps. We look at similar homes nearby that recently leased, and the days each one sat, alongside the homes competing with yours right now. Asking rents alone tell you what other owners hope for, so we weigh what renters actually signed for.
- We send the written analysis. You get the recommended rent, the range, the expected days on market, and the comps behind them. If you would rather start higher, we show you what that is likely to cost in extra vacant days, and the choice is yours.
- We launch at the approved price. Once you approve the number and the home is ready, the listing goes live within 24 to 48 hours with professional photos and a full description, and every inquiry is answered and qualified by our team.
- We report and adjust. Each week you see the inquiries, showings, and applications, and what prospects said. When those signals run behind what the analysis expected, we recommend a change to the listing or the price and explain why. For how long a well-priced home usually takes to fill, see our Q&A on how long it takes to fill a rental vacancy.
The Florida Law That Shapes the Price
Florida does not cap rent, but it does govern how a rent is offered. Under Fla. Stat. 760.23(2), it is unlawful to discriminate against any person in the terms, conditions, or privileges of renting a dwelling because of race, color, national origin, sex, disability, familial status, or religion. In practice that means one advertised rent and one set of terms for every applicant. When we recommend a move-in concession or a reduced price, it applies to whoever applies next, not to the applicant someone happens to prefer.
Fla. Stat. 760.23(3) makes it unlawful to publish any notice, statement, or advertisement for a rental that indicates a preference, limitation, or discrimination on those same grounds. The listing that carries your price describes the home and the terms, never the kind of tenant wanted.
Pet rent is a common part of a pricing plan, and Fla. Stat. 760.27(2) sets its limit: once a reasonable accommodation request for an emotional support animal is approved, the tenant may not be required to pay extra compensation for the animal. So any pet rent we build into your price applies to pets, not to an approved support animal, and we tell you that before you count on it. Statute references are to the 2026 Florida Statutes.
What You Get as the Owner, and What It Costs
The rental analysis is free, whether or not you hire us. If you do, pricing and weekly reporting are part of our tenant placement, which is half a month’s rent and backed by our 12-month tenant placement guarantee, and the renewal rent check is part of the lease renewal management included in full management at 8% of monthly rent. Both are listed on our pricing page; we do not bill pricing reviews as a separate item. Renewal terms themselves are covered under Lease Preparation & Renewals.
What you hold at the end is a price you approved with the evidence in front of you, a weekly record of how the market answered it, and a reason on file for every change.
Frequently Asked Questions
What is in the written rental analysis?
A recommended asking rent, a range around it, the days on market we expect at that price, and the comparable homes it is based on. It is free and there is no obligation to hire us.
Can you change my rent without asking me?
No. Our weekly report tells you how the listing is doing, and when we think the price should move we recommend it with the reason. The price changes only after you approve it.
Can I charge pet rent for an emotional support animal?
Not once the accommodation request is approved. Under Fla. Stat. 760.27(2), the tenant may not be required to pay extra compensation for an approved emotional support animal, so pet rent applies to pets only.
Want to Know What Your Home Should Rent For?
Tell us the property address, the bedroom and bathroom count, the date it will be ready, and anything you have updated recently, and we will send you a written rental analysis. Call (407) 907-2933 to speak with Nicholas, our licensed broker, or use the form below.
General information for Florida rental owners, not legal advice. For a specific lease or fair housing question, speak with a Florida attorney.
